Bios

Greg W. Marshall

Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park and is also academic director of the Executive DBA program there. For three years he served as vice president for Strategic Marketing for Rollins. He earned his Ph.D. in Business Administration from Oklahoma State University, taking a marketing major and management minor, and holds a BSBA in marketing and MBA from the University of Tulsa. Before joining Rollins, Greg was on the faculty at the University of South Florida, Texas Christian University, and Oklahoma State University. He currently also holds an appointment as professor of Marketing and Strategy at Aston Business School in Birmingham, United Kingdom.

Prior to returning to school for his doctorate, Greg’s managerial industry experience included 13 years in consumer packaged goods and retailing with companies such as Warner Lambert, Mennen, and Target Corporation. He also has considerable experience as a consultant and trainer for a variety of organizations in industries such as hospitality, financial services/insurance, defense contracting, consumer products, information technology, government, and not-for-profit. Greg has been heavily involved in teaching Marketing Management at multiple universities to both MBA and under- graduate students and has been the recipient of several teaching awards both within his schools and within the marketing discipline.

He is editor of the Journal of Marketing Theory and Practice and from 2002–2005 was editor of the Journal of Personal Selling & Sales Management. Greg serves on the editorial review boards of the Journal of the Academy of Marketing Science, AMS Review, Industrial Marketing Management, and Journal of Business Research. Greg’s published research focuses on the areas of decision making by marketing man- agers, intraorganizational relationships, and sales force performance.

Greg is past president of the American Marketing Association Academic Division and also was a founder and served for five years on its Strategic Planning Group. He is a Distinguished Fellow and past president of the Academy of Marketing Science and the Society for Marketing Advances.

Dr. Mark W. Johnston

Mark W Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at the Roy E. Crummer Graduate School of Business, Rollins College. Prior to receiving his doctorate from Texas A&M University he worked in industry as a sales and marketing representative for a leading distributor of photographic equipment.  His research has resulted in dozens of published articles in a number of professional journals such as Journal of Marketing Research, Journal of Applied Psychology, Journal of Personal Selling and Sales Management and many others. Mark has been cited by the Journal of Business Research as one of the most important researchers in the area of personal selling and sales management.  He continues to do research in sales and marketing ethics as well as sales force performance and motivation.

Mark has been retained as a consultant for firms in the personal health care, chemical, transportation, service, and telecommunications industries.  He has consulted on a wide range of issues involving strategic sales force structure and performance as well as sales force technology implementation.  In addition, he has worked with a number of companies’ worldwide on a range of business ethical issues and training.  Mark also works with MBA students on consulting projects around the world for companies such as Tupperware, Disney, and Johnson & Johnson.

Finally, Mark has conducted a number of seminars around the world on a variety of topics including motivation, managing turnover in the organization, sales training issues, ethical issues in marketing, and improving overall sales performance.  Mark continues to provide specialized seminars to top managers on strategic marketing issues.

For more than two decades Mark has taught Marketing Management working with thousands of students.  His hands-on, real world approach to marketing management has earned him a number of teaching awards.

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