According to a study conducted by branding agency Sacunas, 73% of millennial employees surveyed in the United States are responsible for a product/service B2B purchase decision-making process at their company. Case after case has proven […]
CRM software company SuperOffice recently publish a report on the state of B2B email marketing, and found that B2B companies are lagging behind in the adoption of email marketing. SuperOffice cites email marketing as the […]
This year marketers saw several targeting options disappear from Facebook after the barrage of privacy concerns enveloping the platform. One of those options was the demographic work category, including targeting employer and job title targeting. […]
The world market is constantly evolving due to changes in consumer behavior. One behavior that perhaps may be the most influential on how businesses make decisions today is the growing need for instant gratification. Technology […]
Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms for branding and advertising nearly unavoidable if not entirely necessary for a successful campaign. However, […]
Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
YouTube is trying to bring back advertisers after major brands pulled out of YouTube advertising in response to their ads being placed on controversial videos.
Facebook and Google make advertising rule changes to combat fake news.
Data usage is continually growing and companies are using analytics to evaluate their business operations and market spending.
The most effective practice a business can conduct is to bring its marketing and sales teams together. Through defining a unified process for each point of contact with customers, as well as the processes that guide customers throughout their journey, a company delivers a smoother customer experience that usually achieves a high degree of loyalty.