Category: Chapter 14 – Personal Selling and Direct Marketing

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The Balance Between Data and Privacy: A Fine Line for Digital Marketers 

One of the most powerful entities for a marketing department is data. For a business, having data on their customers and their prospective buying habits can impact how the business markets their products and services. Today, the constant advancements in technology have made it easier for companies to collect large amounts of data ranging from customer demographics to customer satisfaction.