Category: Chapter 14 – Personal Selling and Direct Marketing

The Benefits of an Aligned Sales and Marketing Department

The most effective practice a business can conduct is to bring its marketing and sales teams together. Through defining a unified process for each point of contact with customers, as well as the processes that guide customers throughout their journey, a company delivers a smoother customer experience that usually achieves a high degree of loyalty.

Kohl’s Personalized Marketing Plans Driven by Big Data and Technology Show how Brick and Mortar Retailers can Borrow (and Perhaps Enhance) Strategies Used by Online Competitors

The competition between brick and mortar retailers and online retailers is well known. Online retailers such as Amazon and are able to offer consumers convenience, personalization, and in many cases lower costs. One of […]