One of the most powerful entities for a marketing department is data. For a business, having data on their customers and their prospective buying habits can impact how the business markets their products and services. Today, the constant advancements in technology have made it easier for companies to collect large amounts of data ranging from customer demographics to customer satisfaction.
Category: Chapter 3 – Manage Marketing Information
Lockdowns Hit Gig Workers Hard
Gig workers don’t have many protections in place. They don’t have guaranteed wages, and they don’t have sick pay or health care – things that are crucial in a public health crisis. Now, many gig workers face a dilemma: break the lockdown orders to try to pay the bills or stay home without pay.
Marketing in a Pandemic
The COVID-19 pandemic has rocked the world, showing a profound impact on countless industries. Among those hit the hardest: tourism, travel, and retail. How do companies within these industries stay in touch with their consumer base amid worldwide closures? Let’s take a look two companies that are doing it right: Disney and Target.
The Paradox of Choice
We make an estimated 35,000 decisions every day; what to eat, wear, buy, think, say, where to go, who to sit next to, and so on. We face so many decisions that we can even […]
How Marketers are Using Analytics Technologies
Marketing executives are planning to spend more and more of their budgets on marketing technologies year over year. In 2018, CMOs budgeted 29% to mar-tech, up from 22% in 2017, making marketing technology the biggest […]
Searchin, Searchin (For So Long)
Today, search is a constant part of consumers’ journey, regardless of what stage of the funnel they are in. Thanks to search, the journey itself is longer, more serendipitous and essentially never-ending. Google gives an example […]
Shopping Insights on the Consumer Journey
The upcoming holiday shopping season is projected to exceed $1 Trillion for the first time ever. Although its share is on the decline, brick and mortar stores still represent the majority of holiday retailing at […]
“Mass Disruption”: What P&G and MasterCard Have to Say About Current Marketing Trends
The face of marketing is rapidly evolving. This is no secret. Companies of all industries and sizes from social media, to startups, as well as the bigger players are learning that it’s time toss out […]
What’s in a Name: Should Heinz Change the Name of “Salad Cream”?
According to an article by Time, Kraft Heinz has recently announced that it will be changing the name of a beloved condiment in the UK from Salad Cream to Sandwich Cream. Ironically being a favorite […]
Healthy Advertising: Points to Consider When Making Health Claims
False health claims are nothing new to business and advertising. From special elixirs said to re-grow hair to diet pills, businesses have unfortunately benefited from these fluffed fabrications, misleading not only consumers but health trends. […]