Donald Trump’s win in the 2016 election has advertisers wondering if they are out of touch with consumers.
Category: Chapter 3 – Manage Marketing Information
Understanding and Interpreting Market Data
Data usage is continually growing and companies are using analytics to evaluate their business operations and market spending.
How Storytelling Connects Consumers to Business
Storytelling is used by marketers to create powerful content that connects directly to consumers.
Marketing Strategy for 2016: Focus on Sustainability?
As the world continues to shift towards a more environmentally consciousness, brands promoting sustainability, corporate shared responsibility, and shared value are realizing the long-term benefits that come with sustainability.
Big Changes in 2016: Walmart is Amidst Revamping and Revitalizing its Brand
The world’s largest retailer continues to revamp and revitalize its brand in an effort to turnaround and focus the company’s investments on more sustainable, long-term goals. Some of these goals include boosting e-commerce sales, making […]
The Benefits of an Aligned Sales and Marketing Department
The most effective practice a business can conduct is to bring its marketing and sales teams together. Through defining a unified process for each point of contact with customers, as well as the processes that guide customers throughout their journey, a company delivers a smoother customer experience that usually achieves a high degree of loyalty.
Advertising and Marketing of Social Media Giants
The majority of consumers depend on their social networking accounts to not only send but also receive information. Marketers and advertisers realize that social media marketing is essential to gain competitive advantage.
The Prominence of Content Marketing
An effective content marketing strategy offers flexible opportunities for marketers to reach customers during their path to purchasing decisions.
Fall Food Marketing Campaigns: From Pumpkin Spiced Lattes to Black Whoppers
For many marketers, the fall indicates the kick-off to seasonal food offerings and marketers see this as an opportunity to increase sales.
The Importance of Customer Service in Marketing
Providing excellent customer service is imperative for companies. For companies and brands to create a more positive customer experience a high-level of personalized interaction between a company and consumer is necessary.
Marketing Management 