Automobile consumers are now valuing access over ownership, and are especially interested in the experience that cars can provide them with.
SeaWorld has faced intense criticism following the 2013 release of Blackfish, a documentary on the controversial captivity on killer whales. More recently, the company is faced with three class action lawsuits in as many weeks, causing SeaWorld to launch a marketing campaign focusing on the care of its killer whales.
The Wall Street Journal recently published an interesting article on companies that have tried to trademark aromas, some successfully and others not. In an increasingly cluttered and competitive environment, companies are doing whatever they can […]
Black market internet sites for stolen health care records employ a system in which buyers can rate sellers, similar to many mainstream customer-centric models such as Yelp’s. The value proposition for medical records is much greater than for credit card numbers, making medical records more expensive.
For platforms like YouTube and Facebook opportunities to capitalize on the excitement and massive audience that surrounds the Super Bowl may both work with and against the broadcasting of the game, its halftime show, and the advertisements that fill all the spaces in between.
The new playoff system makes fans happier while increasing the number of marketing opportunities for brands; the initial TV ratings and sponsorship dollars coming in show that it’s working.
A recent article in The New York Times takes a look at the Charlotte Hornets’ most recent marketing efforts involving the team’s new (or in some ways old) mascot and a door to door approach […]
Marketers have been, and always will be, interested in gaining a better understanding of consumers. Being able to communicate with those consumers who are most likely to find value in a specific product/service and doing […]
Seth Godin, a well-known marketer and public figure is credited with saying that “marketing is a contest for people’s attention.” In today’s technology driven environment where people often have access to multiple Internet connected devices, […]
The video game industry used to be relatively straightforward in terms of how its products were monetized. Either consumers purchased a game and owned it outright and everything that could be done within it was […]