The video game industry used to be relatively straightforward in terms of how its products were monetized. Either consumers purchased a game and owned it outright and everything that could be done within it was […]
Category: Chapter 3 – Manage Marketing Information
Walmart’s Market Research and Marketing Communications Strategy for Kids this Holiday Season: Ask the Kids what They Want and Let the Parents Know
Retailers these days are able to leverage massive amounts of data from Point of Sale systems, ecommerce websites and the analytics they use to track consumers while on those sites as well as customer loyalty […]
Nordstrom’s Adoption of Like2Buy Provides a Unique Path for the Retailer to Translate a Significant Component of its Social Media Investment into Sales
An interesting article in Forbes discusses Nordstrom’s choice to be the first company to take advantage of a new service called Like2Buy with the goal of enabling the company to maximize the value of its […]
The New Yorker’s Shifting Online Strategy: Engaging Readers and Finding Its Pricing “Sweet Spot”
(New Yorker Online Homepage, 7/14/14) A recent article in the New York Times discusses the New Yorker’s plans to alter its online strategy. The publication plans to redesign its website, both on the backend to […]
Marketing and Security
(The Tech Journal, 2012) Here we go again. Some consumers are still smarting from the exposure of their personal data as a result of security lapses at Target and Neiman Marcus. Thought unnamed, authorities specializing […]
Goal Setting and Big Data
The ability for companies to quickly gather massive amounts of data about consumers has truly exploded over the last few years. Imagine a buffet that suddenly expanded its offerings 100 times over! But can a […]
Rockstar in the Cross Hairs
An interesting article in Politico this week (link below) raises some important questions regarding branding and messaging. Rockstar Catches Heat Over Marketing What are the ethical issues raised by Rockstar potentially promoting its product to […]
Are Pricing Models Changing?
An interesting article in Forbes this week (see link below) raises some interesting questions about how companies allocate capital for marketing functions. Adobe Pushes New Pricing Model for Marketing Campaigns Last week, we wrote at length […]
Marketing Management 