Rockstar in the Cross Hairs

An interesting article in Politico this week (link below) raises some important questions regarding branding and messaging.

Rockstar Catches Heat Over Marketing



What are the ethical issues raised by Rockstar potentially promoting its product to children?

What role should companies like Rockstar play in educating consumers not only about their products but healthy food and beverage choices as well?

Suppose you were the CMO of Rockstar – given the product offering and value proposition as defined by your brand, how would you identify potential high value consumers?