Curiosity marketing is related to scarcity marketing. It’s about leaving your audience wanting more – so much so that they perform a desired action. That action might be signing up for a newsletter, clicking a link to view your content, or even making a purchase. Marketers create curiosity in their audiences by creating a gap between what consumers know and what they want to know. They do this by providing information in small bits to maintain interest.
Viral marketing may seem appealing – but it’s not exactly simple. Though there are no hard and fast statistics, the chances of content going viral are very slim. There are 2.6 billion users on Facebook – that’s 2.6 billion potential impressions for content shared on the platform. But how do marketers reach them?
Earlier this month, Facebook held its annual Global Partner Summit in New York City. The theme of the Summit was “co-creation,” with many sessions focused on ways media buyers, creatives, developers, and advertisers can work […]