Every May there is a sense of change in the air. Not just for graduates, but for brands. The advertisements change, the store displays change, the email subject lines change. Suddenly everything is covered in […]
Category: Chapter 13: Promotion Essentials: Digital and Social Media Marketing
Legacy or Innovation?
For over 60 years, Nutella has built one of the strongest brands in the world by doing something most companies avoid: staying exactly the same [1]. Since its introduction in 1964, the Nutella chocolate product […]
The Future of The Search Is In Danger
What Google Actually Launched Over the past year, Google has started to change what searching looks like. Once a user searches instead of showing a list of links, it begins showing AI-generated answers through tools […]
The Beautiful (Marketing) Game
The 2026 FIFA World Cup represents more than just another soccer world cup. With 48 teams and matches hosted across the United States, Canada, and Mexico, this tournament marks the largest World Cup in history […]
Influencers vs. Micro Influencers: Who Actually Drives Sales?
When most people think about influencer marketing, they probably imagine celebrities with millions of followers promoting products. But what might be surprising is that smaller influencers with much fewer followers can sometimes deliver better results. […]
From Stage to Headset: How ATEEZ’s VR Concert Redefines Fan Experience and Marketing Strategy
The global rise of K-pop has reshaped the music industry into an experience-driven marketplace where success relies not only on music production but also on innovative fan engagement strategies. Groups like ATEEZ have built strong […]
Going Viral for the Wrong Reasons: The McDonald’s Big Arch Case Study
Not all marketing success initially looks like success. When McDonald’s CEO Chris Kempczewski posted a promotional video for the company’s new Big Arch burger, it went viral but for all the wrong reasons [1]. It […]
From Hiatus to Headline: The Marketing Strategy Behind BTS’s Global Return
The return of BTS represents one of the most anticipated events in the global entertainment industry. BTS is a seven-member male K-pop group that debuted in June 2013 from a then-small entertainment company, Big Hit […]
Do You Still Remember Any Super Bowl Ads? The Marketing Formula Behind What Sticks and What Doesn’t
Do you remember any Super Bowl advertisements? Maybe the Coinbase ad that had the whole family singing “Everybody” by the Backstreet Boys, or maybe the unsettling moment Claude warned us that ads were coming to […]
Armonia in Milano-cortina: How Marketing Strategy Creates Brand Harmony at the Winter Olympics
Armonia, or Harmony, is the official theme for the 2026 Milano-Cortina Winter Olympic Games, one that represents this particular Games’ broader vision for the world beyond sports [7]. Unlike traditional Olympic ceremonies held in a […]
Marketing Management 