Live-streaming TV services such as Hulu with Live TV, Sling TV, and PlayStation Vue now account for more than three-quarters of all plays and viewing hours in the U.S, according to a report by TechCrunch. This January, […]
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@B2Bmail.com
CRM software company SuperOffice recently publish a report on the state of B2B email marketing, and found that B2B companies are lagging behind in the adoption of email marketing. SuperOffice cites email marketing as the […]
The Pen is Mightier
The decline and ultimate demise of print advertising is a forgone conclusion for many marketers, especially the current and rising generations who started their careers in the age of digital everything. “Not so fast.” say […]
Super Bowl Sunday Drivers
Commercials that aired during this year’s Super Bowl rang it at $5 million each. Despite the rise of internet marketing, with all its hyper-personalized content and pinpointed targeting, advertisers clamor over a 30 second tv […]
Weighing in on Wellness
January is the time of resolutions, many of which are fitness based – unfortunately for routine gym goers. This past week I circled several times to find a parking spot at a normally low-volume hour, […]
Vudu Magic
According to a report earlier this year, Walmart wants in on the digital video streaming game. Not only would this be yet another subscription video service in the booming industry, but it would also be yet […]
Shopping Insights on the Consumer Journey
The upcoming holiday shopping season is projected to exceed $1 Trillion for the first time ever. Although its share is on the decline, brick and mortar stores still represent the majority of holiday retailing at […]
Leveraging LinkedIn
This year marketers saw several targeting options disappear from Facebook after the barrage of privacy concerns enveloping the platform. One of those options was the demographic work category, including targeting employer and job title targeting. […]
Are You Afraid of the Dark-eting?
With the advent of technology, people’s socials lives are now highly accessible online. In the same vein, due to this sharing on social media people can now readily identify when their social lives are lacking. […]
Market Beyond the Mold
We are all slaves to our fear of looking stupid. Maslow posits in his Hierarchy of Needs that security is the most important psychological need. It shouldn’t be news to anyone, or at least anyone […]
Marketing Management 