The world’s largest retailer continues to revamp and revitalize its brand in an effort to turnaround and focus the company’s investments on more sustainable, long-term goals. Some of these goals include boosting e-commerce sales, making […]
The most effective practice a business can conduct is to bring its marketing and sales teams together. Through defining a unified process for each point of contact with customers, as well as the processes that guide customers throughout their journey, a company delivers a smoother customer experience that usually achieves a high degree of loyalty.
Creating an effective Black Friday or Cyber Monday marketing strategy is imperative for most companies, as nearly 20 percent of annual sales are accrued from the holiday season.