One of the most powerful entities for a marketing department is data. For a business, having data on their customers and their prospective buying habits can impact how the business markets their products and services. Today, the constant advancements in technology have made it easier for companies to collect large amounts of data ranging from customer demographics to customer satisfaction.
Viral marketing may seem appealing – but it’s not exactly simple. Though there are no hard and fast statistics, the chances of content going viral are very slim. There are 2.6 billion users on Facebook – that’s 2.6 billion potential impressions for content shared on the platform. But how do marketers reach them?
Here’s an easy question: did you listen to music on your phone or another streaming device in the last few days? How about a podcast? If you listened to one recently, you are a part […]
Any music festival-goes knows that maintaining their body with fuel during the event is a chore. In the midst of planning out logistics for when to see your favorite bands (and when to get to […]
With the advent of technology, people’s socials lives are now highly accessible online. In the same vein, due to this sharing on social media people can now readily identify when their social lives are lacking. […]
Odds are you heard about Nike in some capacity last week. They announced their 30thanniversary Just Do It campaign, starring former 49ers quarterback Colin Kaepernick. Odds are you’ve heard about him too – in 2016 […]
The face of marketing is rapidly evolving. This is no secret. Companies of all industries and sizes from social media, to startups, as well as the bigger players are learning that it’s time toss out […]
According to an article by Time, Kraft Heinz has recently announced that it will be changing the name of a beloved condiment in the UK from Salad Cream to Sandwich Cream. Ironically being a favorite […]
Creating a connection with your consumers is not only a necessary practice in PR and customer service, but also is a means to create stronger marketing. But how exactly does one accomplish creating stronger connections […]
As the financial quarter came to close, Starbucks came to face a set of new challenges in regard to promotions. After stock falling as much as 2.8% as a result of shares sold, according to […]
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