(Alley Watch, 2013) Think about it. You run a startup that specializes in software applications for more efficient restaurant and hospitality management. Not only are you seeking funding to get your product and business off […]
Category: Chapter 4 – Understand Business-to-Consumer Markets
Believing in the “Big Box”
We know what you are thinking – what company could possibly be jumping into the big box retail market in the face of mounting evidence that consumers are doing their shopping elsewhere? Hasn’t recent history […]
Marketing Management 