McDonald’s ran a clever unbranded advertising campaign to promote a special offer on beverages.
Just six months after the Galaxy Note 7 crisis, Samsung launched its new and improved smartphones, the Galaxy S8 and Galaxy S8+, in March 2017 along with a robust marketing campaign to promote it.
The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
The best way for a company to truly learn know how its customers feel and avoid misleading data is simply to listen to what they have to say.
In hopes of boosting its sales and attracting more customers, Kohl’s has recently partnered with Under Armour, and will now be selling its products in stores and online.
Snap Inc. and Snapchat are continuing to see success as the business develops with growth amongst new demographics, and a successful IPO launch.
Many long-time casual-dining restaurants are opening new-concept fast-casual restaurants to attract younger patrons.
Virtual reality is a new, exciting technology, but marketers are still unsure of its value to the marketing industry.
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.
A little over a year after its food safety crisis, Chipotle Mexican Grill is launching its biggest marketing campaign ever in April 2017.