Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
Category: Chapter 4 – Understand Business-to-Consumer Markets
McDonald’s Launches Its First Unbranded Marketing Campaign
McDonald’s ran a clever unbranded advertising campaign to promote a special offer on beverages.
Samsung Launches An Ambitious Marketing Campaign As It Introduces Its Newest Phones
Just six months after the Galaxy Note 7 crisis, Samsung launched its new and improved smartphones, the Galaxy S8 and Galaxy S8+, in March 2017 along with a robust marketing campaign to promote it.
A New Approach: Targeting Audiences With Behaviors, Emotions, and Moments
The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
Why The Simple Act Of Listening Beats Surveys
The best way for a company to truly learn know how its customers feel and avoid misleading data is simply to listen to what they have to say.
The Partnership Between Kohl’s and Under Armour
In hopes of boosting its sales and attracting more customers, Kohl’s has recently partnered with Under Armour, and will now be selling its products in stores and online.
Snapchat’s Recent Developments – Interesting to Marketers
Snap Inc. and Snapchat are continuing to see success as the business develops with growth amongst new demographics, and a successful IPO launch.
Long-Standing Casual-Dining Restaurant Chains Are Venturing into Fast-Casual Dining
Many long-time casual-dining restaurants are opening new-concept fast-casual restaurants to attract younger patrons.
The Uncertain Future of Virtual Reality in Marketing
Virtual reality is a new, exciting technology, but marketers are still unsure of its value to the marketing industry.
Generation Z: A New Generation of Consumers
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.
Marketing Management 