Following two years of moving towards the removal of artificial additives in its food, using the slogan “food as it should be,” Panera Bread has now reached its goal of removing 100% of all artificial additives in its food products – and its ready to share the news.
Companies are increasingly using live video broadcasting to engage consumers and reach large audiences.
For many years, consumers have been into the fast-fashion trends of the clothing industry, in which apparel is cheap, trendy, and quickly replaceable. Fast-fashion companies that have thrived with this model, such as Zara, H&M, […]
Donald Trump’s win in the 2016 election has advertisers wondering if they are out of touch with consumers.
Having sold over 100 of its brands in just over two years, P&G works to improve its marketing strategy.
Facebook and Google make advertising rule changes to combat fake news.
Companies must align the rewards program with its customers. Loyalty programs, to be successful, need to be creative, service-oriented, and all encompassing.
Data usage is continually growing and companies are using analytics to evaluate their business operations and market spending.
Storytelling is used by marketers to create powerful content that connects directly to consumers.
As the world continues to shift towards a more environmentally consciousness, brands promoting sustainability, corporate shared responsibility, and shared value are realizing the long-term benefits that come with sustainability.