A little over a year after its food safety crisis, Chipotle Mexican Grill is launching its biggest marketing campaign ever in April 2017.
Category: Chapter 4 – Understand Business-to-Consumer Markets
Panera Bread’s 2017 Marketing Campaign: “100% Clean” Ingredients
Following two years of moving towards the removal of artificial additives in its food, using the slogan “food as it should be,” Panera Bread has now reached its goal of removing 100% of all artificial additives in its food products – and its ready to share the news.
Use of Live Video is Increasing Amongst Companies
Companies are increasingly using live video broadcasting to engage consumers and reach large audiences.
Fast-Fashion Apparel Chains Feel Pressure to Move towards Sustainable Fashion
For many years, consumers have been into the fast-fashion trends of the clothing industry, in which apparel is cheap, trendy, and quickly replaceable. Fast-fashion companies that have thrived with this model, such as Zara, H&M, […]
2016 Election Results: A Reality Check for Advertisers
Donald Trump’s win in the 2016 election has advertisers wondering if they are out of touch with consumers.
P&G Revamps Its Marketing Strategy Following Major Brand Divestitures
Having sold over 100 of its brands in just over two years, P&G works to improve its marketing strategy.
Facebook and Google Make Changes Against Fake News: How They’ll Affect Brands and Consumers
Facebook and Google make advertising rule changes to combat fake news.
Impact of Loyalty and Rewards Programs on Companies
Companies must align the rewards program with its customers. Loyalty programs, to be successful, need to be creative, service-oriented, and all encompassing.
Understanding and Interpreting Market Data
Data usage is continually growing and companies are using analytics to evaluate their business operations and market spending.
How Storytelling Connects Consumers to Business
Storytelling is used by marketers to create powerful content that connects directly to consumers.