Tag: marketing trends

Chapter 13 - Promotion Essentials: Digital and Social Media Marketing by marketingmanagement4eAug 14, 20205:05 pm

Time is Ticking for TikTok

For many months now, TikTok has become the darling of the American public, logging more than 315 million installs in the first quarter of 2020 – not to mention the millions of installs since the initiation of mandated lockdowns. Many companies have tried to reach large follower bases on TikTok by paying creators to use specific songs, wear branded clothing, and directly promote products in their videos, but President Trump has issued an executive order banning the app in the US unless it is bought out by an American company. So, what happens to the community now that the platform may be disappearing in just a short month?

Chapter 13 - Promotion Essentials: Digital and Social Media Marketing by marketingmanagement4eJul 24, 20203:56 pm

Curiosity Marketing: What You Don’t Know Will Kill You

Curiosity marketing is related to scarcity marketing. It’s about leaving your audience wanting more – so much so that they perform a desired action. That action might be signing up for a newsletter, clicking a link to view your content, or even making a purchase. Marketers create curiosity in their audiences by creating a gap between what consumers know and what they want to know. They do this by providing information in small bits to maintain interest.

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eJun 4, 20188:47 am

Emotional Connection: What Merch Can Mean for Marketing

Creating a connection with your consumers is not only a necessary practice in PR and customer service, but also is a means to create stronger marketing. But how exactly does one accomplish creating stronger connections […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eApr 19, 20189:47 pm

What Small Businesses Need to Know for Local Digital Marketing

In the fast-paced online world of marketing, companies have to keep constant tabs on the ever-changing trends shaping advertising today. There’s a reason companies have created departments solely for digital marketing. Entrepreneurs have even tapped […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eApr 9, 20183:21 pm

Brandless Battles the Current Challenges of Faceless Marketing

We’ve all heard the phrase “don’t judge a book by its cover.” It’s a lesson many of us were taught at a fairly young age. Well, in some cases, that lesson goes right out the […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eMar 26, 20182:55 pm

SoundCloud’s First Ad Campaign Highlights What Makes It Unique: Its Users

If you aren’t too familiar with the audio and music platform, SoundCloud, you will soon be well acquainted as the company launches its first ad campaign titled, “First on SoundCloud.” Not only is this the […]