Celebrity endorsements have been around for as long as the concept of celebrity has existed. Consider PepsiCo’s newest brand of sparkling water, Bubly. In 2019, the company contracted with Michael Bublé for a series of advertisements where he plays with the Bubly/Bublé relationship, insisting that the water’s name is pronounced “boo-blay,” like his last name. The Bublé/Bubly partnership applies a number of essential items for a successful celebrity endorsement.
In the world of Spotify, Pandora, Apple Music and Apple Podcasts, it would seem that radio is in trouble. The industry, which is heavily reliant on advertising dollars, experienced a 4% decrease in revenue over the past five years. Despite this decline, insurance and real estate companies still spent approximately $257.7 million on radio advertising in 2019. In 2020, Progressive launched the “Sounds of the Old World” radio advertising campaign, which may help prove that radio is not as dead as one might think.
After years marketing to those trusty Millennials, companies now have to change their entire approach to advertising for Zoomers. Some firms are turning to what has been deemed the “anti-advertisement.” Most recently, Frito-Lay brand Doritos launched a new campaign titled “Another Level.” The campaign launched with a 60 second anti-ad on YouTube – an ad that never once showed the Doritos logo or said the Doritos name.
Companies and organizations are starting to mimic consumers in leveraging the power of the pocketbook; many are placing ethics at the forefront of their financial decision making. Recently, the NAACP, the Anti-Defamation League, Color of Change, and Free Press launched a campaign titled #StopHateforProfit. The campaign centers around the spread of misinformation and hate speech on social media platforms – primarily on Facebook – and encourages companies to boycott the site.
It doesn’t matter if you’re interested in fantasy football, economics, true crime, girl power, or wine varietals – if you have an interest in it, there’s probably a podcast about it. It is perhaps their niche nature that makes podcasts such a great opportunity for marketers. All of the work put into selecting a target audience and researching the best ways to reach them – podcasters do it for you.
The COVID-19 pandemic has rocked the world, showing a profound impact on countless industries. Among those hit the hardest: tourism, travel, and retail. How do companies within these industries stay in touch with their consumer base amid worldwide closures? Let’s take a look two companies that are doing it right: Disney and Target.
Here’s an easy question: did you listen to music on your phone or another streaming device in the last few days? How about a podcast? If you listened to one recently, you are a part […]
Seemingly overnight, eSports – defined by eMarketer as organized gaming competitions among professional players and teams – became a global phenomenon with much at stake for game developers, players, audiences, streaming platforms and live venues. […]
Live-streaming TV services such as Hulu with Live TV, Sling TV, and PlayStation Vue now account for more than three-quarters of all plays and viewing hours in the U.S, according to a report by TechCrunch. This January, […]
It seems more and more brands are trying to stand out by showing consumers they care about their social issues. (Perhaps they read this previous Marketing Management article) Gillette’s new ad campaign made headlines, and […]