McDonald’s ran a clever unbranded advertising campaign to promote a special offer on beverages.
YouTube is trying to bring back advertisers after major brands pulled out of YouTube advertising in response to their ads being placed on controversial videos.
Just six months after the Galaxy Note 7 crisis, Samsung launched its new and improved smartphones, the Galaxy S8 and Galaxy S8+, in March 2017 along with a robust marketing campaign to promote it.
Following two years of moving towards the removal of artificial additives in its food, using the slogan “food as it should be,” Panera Bread has now reached its goal of removing 100% of all artificial additives in its food products – and its ready to share the news.
Donald Trump’s win in the 2016 election has advertisers wondering if they are out of touch with consumers.
App marketing is growing exponentially as smart phones and desktops become more commonplace across the globe. However, for marketers, it is increasingly difficult to maintain and retain customers.
Disney, through a variety of mediums, is utilizing an integrated brand strategy and global partnerships to strengthen its Star Wars franchise.
A significant decline in diet soft drink offerings has led top companies, Coca-Cola and PepsiCo, to refocus their efforts.
Fewer dollars are being spent on cable and broadcast networks because viewers have turned to streaming instead. Now, marketers are altering how they are reaching target customer segments.
The Wall Street Journal recently announced that the mobile add market is anticipated to reach $100 billion next year. For the first time, over half of the digital ad market (and about 16.5% of total advertising spending) will be attributed to mobile ads in 2016. This represents a quantum leap in the global mobile ad market of 430% from just 2013.