(source – Forbes, 2014) For those of us whose business is marketing and more specifically, advertising, it is always interesting to see a part of it jump into the national spotlight this time of year. […]
Tag: advertising
Are Pricing Models Changing?
An interesting article in Forbes this week (see link below) raises some interesting questions about how companies allocate capital for marketing functions. Adobe Pushes New Pricing Model for Marketing Campaigns Last week, we wrote at length […]
Marketing Management 