Kellogg’s U.S. morning-foods net sales fell 8 percent in the fourth quarter of 2014—the division’s seventh consecutive quarterly decline. While this is partially explained by changing consumer trends, what does it say about the company’s marketing abilities?
Google is launching its YouTube Kids Android app on Monday, February 23rd. The easy-to-navigate app will show only approved content. While this may present good opportunities for advertisers to reach children, companies will have to comply with the Children’s Online Privacy Protection Act.
With the largest audience ever for a television event at about 114.4 million viewers (according to preliminary figures from Nielsen), this year’s Super Bowl provided marketers with a prime opportunity to promote their brands. One […]
Amazon has increased its spending on the development of original content and the acquisition of exclusive content for Amazon Prime. Increased advertising as well has led to significant growth in memberships to the service which boasts a user base that spends on average more than double the amount than non-Prime users spend annually within Amazon. Customers of the service are potentially stickier to the brand as well as they expand the range of services they use that are provided by the organization.
The new playoff system makes fans happier while increasing the number of marketing opportunities for brands; the initial TV ratings and sponsorship dollars coming in show that it’s working.
For both Tourism Ireland and HBO, collaboration on a Game of Thrones themed campaign represented a clear win-win scenario for both organizations.
A recent article in The New York Times takes a look at the Charlotte Hornets’ most recent marketing efforts involving the team’s new (or in some ways old) mascot and a door to door approach […]
An interesting article in USA Today discusses Whole Foods Market’s decision to launch its first ever national advertising campaign. The slogan for the campaign is “Values Matter” and the advertisement spots will feature images and […]
Marketers have been, and always will be, interested in gaining a better understanding of consumers. Being able to communicate with those consumers who are most likely to find value in a specific product/service and doing […]
Seth Godin, a well-known marketer and public figure is credited with saying that “marketing is a contest for people’s attention.” In today’s technology driven environment where people often have access to multiple Internet connected devices, […]
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