An interesting article in USA Today discusses Whole Foods Market’s decision to launch its first ever national advertising campaign. The slogan for the campaign is “Values Matter” and the advertisement spots will feature images and […]
Tag: advertising
For Some Marketers a Picture (or Selfie) Might be Worth More than a Thousand Words
Marketers have been, and always will be, interested in gaining a better understanding of consumers. Being able to communicate with those consumers who are most likely to find value in a specific product/service and doing […]
The Challenges and Opportunities of Marketing to a Constantly Connected Society
Seth Godin, a well-known marketer and public figure is credited with saying that “marketing is a contest for people’s attention.” In today’s technology driven environment where people often have access to multiple Internet connected devices, […]
Unilever’s Partnership with MTV to Bring Back “House of Style” as a Multiplatform Native Advertising Vehicle; Provides a look both at the Benefits and Challenges of Native Advertising
An interesting article in AdWeek discusses MTV’s decision to bring back one of its iconic shows from the early nineties. “House of Style” which aired from 1989 to 2000 was originally brought back in 2012, […]
Aligning Content Marketing with Brand Values in a World of Social Media: GoPro’s Approach to its Online Video Marketing Has Created a Win-Win for the Brand and its Most Avid Customers
(GoPro Website, 2014) At the end of March 2014 Google published a Brand Channel Leaderboard that listed the top brand channels on YouTube for the months of January through March. At the top of this […]
The 2014 FIFA World Cup: Reflecting on a Prime Opportunity for Ambush Marketing
The FIFA World Cup has come to an end and with its conclusion comes the opportunity to reflect on one of the more interesting ways that companies were able to capitalize on the month long […]
Marketing in College Sports
(Gazelle Group, 2014) Talk about a timely topic. As the NCAA men’s and women’s basketball tournaments come to a close, the issues at the heart of multiple lawsuits and grievances between current and former college […]
The Show Must Go On…
(source – Wikimedia) We love stories like this. Of course, we don’t mean we love the stress and compromise of personal information that millions of customers have had to endure in the wake of the […]
Super Sunday Thoughts
(source – Forbes, 2014) For those of us whose business is marketing and more specifically, advertising, it is always interesting to see a part of it jump into the national spotlight this time of year. […]
Are Pricing Models Changing?
An interesting article in Forbes this week (see link below) raises some interesting questions about how companies allocate capital for marketing functions. Adobe Pushes New Pricing Model for Marketing Campaigns Last week, we wrote at length […]
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