The NFL has been able to still capture a large fan base amidst negative media attention. Through increasing the number of digital and mobile routes to view football games, the NFL has seen its revenue and viewership increase steadily.
The new playoff system makes fans happier while increasing the number of marketing opportunities for brands; the initial TV ratings and sponsorship dollars coming in show that it’s working.
A recent article in The New York Times takes a look at the Charlotte Hornets’ most recent marketing efforts involving the team’s new (or in some ways old) mascot and a door to door approach […]
Marketing as one of the outward facing functions within an organization often finds itself executing strategies and tactics that will be viewed by significant portions of the population. When an advertisement (for instance) is being […]
The FIFA World Cup has come to an end and with its conclusion comes the opportunity to reflect on one of the more interesting ways that companies were able to capitalize on the month long […]
(Gazelle Group, 2014) Talk about a timely topic. As the NCAA men’s and women’s basketball tournaments come to a close, the issues at the heart of multiple lawsuits and grievances between current and former college […]