(New Yorker Online Homepage, 7/14/14) A recent article in the New York Times discusses the New Yorker’s plans to alter its online strategy. The publication plans to redesign its website, both on the backend to […]
Tag: New York Times
Marketing in College Sports
(Gazelle Group, 2014) Talk about a timely topic. As the NCAA men’s and women’s basketball tournaments come to a close, the issues at the heart of multiple lawsuits and grievances between current and former college […]
Boosting Your Brand by Acknowledging its Limitations
(geekyrant.com, 2013) Let us explain. Or rather, let us share our thoughts on an idea floated in a really interesting piece from this past Sunday’s New York Times Magazine. What Ms. Havrilesky is referring to […]
The Maturation of Content Marketing
(source: SAP, 2013) A great article popped up in The New York Times yesterday that seemed to appropriately piggyback off the “2014 marketing trends” we posted about a couple of days ago. NewsCred, a Content […]
Marketing Management 