For 100 years, The Walt Disney Company (Disney) has been delighting generations of people across the world with their creative and emotional storytelling and their sense of magic that can be found in all aspects of the company, from their theme parks and cruise ships to their consumer products. Disney has become synonymous with dreams, hope, and innovation. Anniversaries serve as a prime opportunity for companies and organizations to reflect on and share the history of their company, while also marketing the upcoming new projects of the future. For a company as influential and wide-reaching as Disney, how do you pack 100 years of magic, memories, and branding into one cohesive celebratory campaign? Let’s take a look and see just some of the ways that Disney is telling their story in whole new ways utilizing their marketing strategy.
Tag: Brand
Staying Relevant Amidst an Ever Changing Market
For marketers, there is one important question that is constantly on their minds: how do we stay relevant?Relevancy is paramount to a company’s success. If an organization is no longer relevant, it is no longer on the forefront of consumer’s minds. In today’s competitive business environment, customers can only realistically choose between so many options.
The Evolution of Summer Blockbusters’ Marketing Strategy
Summer has always been an important season for the entertainment industry, specifically in regard to movies. The summer box office season, which begins in May and lasts through early September, sees the highest number of blockbuster movies be released into movie theaters, as all major studios strategically send the movies that they think will draw the highest number of people to theaters and, therefore, gross the most money. These summer blockbusters tend to rely on some form of recognizable namesake to draw viewers; for example, the name of an A-list actor starring in the cast, the name of the movie being associated with a successful or nostalgic franchise, or the name of the studio being enough to draw fans of that brand to see their newest work.
Global Branding: Guinness Plans to Open First U.S. Brewery Since 1954
There are not many beers that are quite as iconic as a Guinness. The Irish stout, which any beer aficionado knows requires a very particular pour in order for the “storm” or surge to settle […]
What’s in a Name: Should Heinz Change the Name of “Salad Cream”?
According to an article by Time, Kraft Heinz has recently announced that it will be changing the name of a beloved condiment in the UK from Salad Cream to Sandwich Cream. Ironically being a favorite […]
Emotional Connection: What Merch Can Mean for Marketing
Creating a connection with your consumers is not only a necessary practice in PR and customer service, but also is a means to create stronger marketing. But how exactly does one accomplish creating stronger connections […]
Girl Scouts and Boy Scouts Attempt Rebranding with Launch of New Ad Campaigns
Just last fall, BSA made the announcement that they would now accept girls into their organization. While some met this with support, others voiced disapproval or criticism. The Girl Scouts of America were one […]