As the marketing field continues to evolve, one key component has exponentially increased in value and necessity: digital marketing. More specifically, implementing data analytics in concert with digital marketing is essential for understanding and improving upon advertising and promotion strategies, campaigns, budgets, and more. An integral part of this developing world of digital marketing, performance marketing involves measuring the success of paid campaigns.
As brands mature and they become widely recognizable, the most important representation of their identity and positioning is their logo. The logo is a visual communicator of the brand’s purpose, values, and who they are to their customers. Nike, Starbucks, and McDonald’s are a few of many brands with ever-changing logo redesigns. Current trends for customer-centric strategy are ushering in simplified and debranded logos.
Celebrities can attract new customers, boost sales, and be iconic in advertising campaigns. With increased importance placed on social media marketing, endorsements can also come from smaller scale stars like Instagram influencers. Consumers will buy a product or service because their favorite influencer raves about it on Tik Tok or to support their favorite actress’s new product line, regardless of the celebrity’s actual involvement in product creation. [i] Despite the enormous benefits to celebrity and influencer endorsements, marketers face equally great risks to partnering their brand or product with an individual. Scandal and controversy are difficult to predict and can damage a company’s reputation and sales.
While there are often strict regulations surrounding the sale of liquor, beer and wine sales are more lenient. That’s an entire audience of consumers who might prefer higher alcohol content and the accompanying burn but who cannot purchase their drinks of choice as easily as they might purchase a bottle of wine or a six-pack of beer.
Many wineries have begun to capitalize on this, repositioning themselves through product and process alterations. How? They’re aging their wines in spirit barrels.
In the past two weeks, two major brands have announced brand makeovers that go as far as changing their names. Dunkin Donuts recently announced it will be dropping the word Donuts. They’ll still sell the […]
There are not many beers that are quite as iconic as a Guinness. The Irish stout, which any beer aficionado knows requires a very particular pour in order for the “storm” or surge to settle […]
Creating a connection with your consumers is not only a necessary practice in PR and customer service, but also is a means to create stronger marketing. But how exactly does one accomplish creating stronger connections […]
Just last fall, BSA made the announcement that they would now accept girls into their organization. While some met this with support, others voiced disapproval or criticism. The Girl Scouts of America were one […]
In the fast-paced online world of marketing, companies have to keep constant tabs on the ever-changing trends shaping advertising today. There’s a reason companies have created departments solely for digital marketing. Entrepreneurs have even tapped […]
We’ve all heard the phrase “don’t judge a book by its cover.” It’s a lesson many of us were taught at a fairly young age. Well, in some cases, that lesson goes right out the […]
Marketing Management 