Tag: branding

Coca-Cola to Reintroduce Popular “Share a Coke” Campaign, This Time with More Names and Package Varieties

Coca-Cola is bringing back its successful “Share a Coke” initiative, first launched in Australia in 2011 and brought to the US in 2014. This time, the company will include over three times the names and expand its package varieties in an attempt to increase sales volume primarily from Millennials.

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Starbucks’ “Race Together” Campaign is Pulled Following Harsh Criticism

Starbucks is launching a new campaign that has generated much controversy. “Race Together” is meant to spur conversation about race relations in the US between baristas and consumers. Many worry that racial relations in the U.S. is too big of a topic for the company to embrace, yet CEO Howard Schultz stands firm behind his decision.

Unilever’s Partnership with MTV to Bring Back “House of Style” as a Multiplatform Native Advertising Vehicle; Provides a look both at the Benefits and Challenges of Native Advertising

An interesting article in AdWeek discusses MTV’s decision to bring back one of its iconic shows from the early nineties. “House of Style” which aired from 1989 to 2000 was originally brought back in 2012, […]