As the world continues to shift towards a more environmentally consciousness, brands promoting sustainability, corporate shared responsibility, and shared value are realizing the long-term benefits that come with sustainability.
Coca-Cola is bringing back its successful “Share a Coke” initiative, first launched in Australia in 2011 and brought to the US in 2014. This time, the company will include over three times the names and expand its package varieties in an attempt to increase sales volume primarily from Millennials.
Starbucks is launching a new campaign that has generated much controversy. “Race Together” is meant to spur conversation about race relations in the US between baristas and consumers. Many worry that racial relations in the U.S. is too big of a topic for the company to embrace, yet CEO Howard Schultz stands firm behind his decision.
A recent article in The New York Times takes a look at the Charlotte Hornets’ most recent marketing efforts involving the team’s new (or in some ways old) mascot and a door to door approach […]
Marketing as one of the outward facing functions within an organization often finds itself executing strategies and tactics that will be viewed by significant portions of the population. When an advertisement (for instance) is being […]
An interesting article in USA Today discusses Whole Foods Market’s decision to launch its first ever national advertising campaign. The slogan for the campaign is “Values Matter” and the advertisement spots will feature images and […]
An interesting article in Adweek discusses a marketing campaign developed by Evian that enabled the brand to promote its product through a real-time service supported by social media as its communication vehicle. The real-time service […]
These days there’s an app for just about anything that you can think of and with the public increasingly relying on their smartphones for different functions it’s not a bad time to be in the […]
An interesting article in AdWeek discusses MTV’s decision to bring back one of its iconic shows from the early nineties. “House of Style” which aired from 1989 to 2000 was originally brought back in 2012, […]