What Google Actually Launched Over the past year, Google has started to change what searching looks like. Once a user searches instead of showing a list of links, it begins showing AI-generated answers through tools […]
Tag: ai
The Rise of AI-Generated and Animated Influencers: A New Era of Brand Endorsements
In the ever-evolving world of marketing, brands are constantly seeking innovative ways to connect with their audiences. As artificial intelligence (AI) and animation technologies advance, a new trend has emerged—AI-generated people and animated influencers are increasingly being used to endorse brands [1]. This shift towards virtual personalities is reshaping the landscape of digital marketing, offering unique benefits that traditional celebrity endorsements cannot match [2].
Generative AI
Are you curious about AI? What exactly are the latest Generative AI features and platforms? Ever since ChatGPT’s launch, the artificial intelligence conversations have skyrocketed and become much more tangible, alongside the race to have the best and most profitable AI technology. Now, Google, Microsoft, and other big tech companies have their own AI software available, designed to improve business practices. It also raises ethical questions surrounding copyright infringement and plagiarism. What does all this mean for the future of marketing?
How Marketers are Using Analytics Technologies
Marketing executives are planning to spend more and more of their budgets on marketing technologies year over year. In 2018, CMOs budgeted 29% to mar-tech, up from 22% in 2017, making marketing technology the biggest […]
Marketing Management 