The relationship between brand and customer relies on the value that brands create. And marketers are always looking for ways to prove that their products and services are valuable enough to purchase. What do customers gain from my brand, and how can I show them we are worth the investment? Subscriptions allow brands to provide customers with their products and services on a regular payment and delivery schedule. Newspaper deliveries or streaming services like Netflix might come to mind when you think of subscriptions. But really, everyone from airlines to social media platforms are giving subscriptions a try.
Tag: value proposition
Quibi Quickly Bites the Dust
Just six months after launch, Quibi is calling it quits. The streaming service, whose name is derived from the phrase “quick bites,” was originally designed to fill smaller gaps of time, like waiting in line for a coffee or during your morning commute on the subway.[i] Just as the service launched, however, the coronavirus changed the everyday landscape of media consumption. This, combined with a number of other factors, led to service’s quick demise.
The Value of a Value Chain
IKEA’s product line includes about 9,500 products, and each year they introduce about 200 new products to that line. So how do they do it? How do they provide quality home furnishings at an affordable price? The IKEA process has been a source of intrigue for business strategists for years. This is partially due to their transparency with their mission, vision, value chain, and democratic design.
How Storytelling Connects Consumers to Business
Storytelling is used by marketers to create powerful content that connects directly to consumers.
The Millennial Mindset: How Marketers Can Reach This Influential Generation
Millennials are currently the largest US population with an estimated purchasing power of $1.68 trillion. Members of this generation differ significantly from those who have come before them, and it is imperative that marketers understand how to effectively reach them.
Kellogg’s Faces Marketing Challenges as Consumer Preferences for Breakfast Foods Evolve
Kellogg’s U.S. morning-foods net sales fell 8 percent in the fourth quarter of 2014—the division’s seventh consecutive quarterly decline. While this is partially explained by changing consumer trends, what does it say about the company’s marketing abilities?
Nurturing Customer Value: Investments in Content and Marketing for Amazon Prime Mean an Increase in Customers with a Tendency to Spend More
Amazon has increased its spending on the development of original content and the acquisition of exclusive content for Amazon Prime. Increased advertising as well has led to significant growth in memberships to the service which boasts a user base that spends on average more than double the amount than non-Prime users spend annually within Amazon. Customers of the service are potentially stickier to the brand as well as they expand the range of services they use that are provided by the organization.
Whole Foods’ First National Ad Campaign and the Value of Social Responsibility from a Marketing Perspective
An interesting article in USA Today discusses Whole Foods Market’s decision to launch its first ever national advertising campaign. The slogan for the campaign is “Values Matter” and the advertisement spots will feature images and […]
AMC’s The Walking Dead Shows how the Network’s Choice to Embrace Online Viewing has led to Better Ratings for its Live Broadcasts
An interesting article in Bloomberg Businessweek calls attention to the kind of synergy that a story driven show can receive when a thoughtful strategy is developed for its delivery both online and on broadcast television. […]
Sega’s Move to Mobile Game Development and the Evolving Array of Business Models Available for Monetizing Video Games
The video game industry used to be relatively straightforward in terms of how its products were monetized. Either consumers purchased a game and owned it outright and everything that could be done within it was […]