The Stanley Cup is just a cup. It keeps your water cold, it has a handle, and it comes in different colors. By every rational measure, it is an unremarkable object that does a completely […]
Tag: technology
Why Every Brand Has a Personality
There was a time when brands spoke in one voice. Somewhere along the way, brands stopped sounding like companies and started sounding like people with Wi-Fi and opinions. Everything was once approved by seven layers […]
The Business of Graduating
Every May there is a sense of change in the air. Not just for graduates, but for brands. The advertisements change, the store displays change, the email subject lines change. Suddenly everything is covered in […]
Netflix & Wait: The Return of Must-See TV
20 years ago, if you wanted to watch a TV series or movie you had to be sitting in front of your TV at a specific time or you’d miss it entirely. Over the years, […]
The Future of The Search Is In Danger
What Google Actually Launched Over the past year, Google has started to change what searching looks like. Once a user searches instead of showing a list of links, it begins showing AI-generated answers through tools […]
From Stage to Headset: How ATEEZ’s VR Concert Redefines Fan Experience and Marketing Strategy
The global rise of K-pop has reshaped the music industry into an experience-driven marketplace where success relies not only on music production but also on innovative fan engagement strategies. Groups like ATEEZ have built strong […]
Going Viral for the Wrong Reasons: The McDonald’s Big Arch Case Study
Not all marketing success initially looks like success. When McDonald’s CEO Chris Kempczewski posted a promotional video for the company’s new Big Arch burger, it went viral but for all the wrong reasons [1]. It […]
Made in America? Marketing Domestic Production in a Tariff-Driven Economy
International trade policy issues, tariffs, and changes in consumer behavior have presented challenges to trade for U.S. businesses in the last few years. Many firms are analyzing supply chain alternatives and attempting to bring production closer to home in order to mitigate tariff obstacles, promote brand loyalty, and consider the increasing desire for American goods. However, branding “Made in America” has its pros and cons and requires effective strategy and communication. [1].
Marketing Lessons from the Streaming Wars: Strategies for Retention, Loyalty, and Content Excellence
n the ever-evolving world of streaming, competition among platforms like Disney+, Netflix, Amazon Prime, and HBO Max is fierce. With subscription fatigue setting in, fluctuating content libraries, and price increases becoming a norm, streaming giants are grappling with the same challenge that many businesses face: retaining their existing customers while continuing to grow. The strategies they employ offer valuable lessons for marketers across industries. Here are key takeaways from the streaming wars and how they can be applied to your marketing strategy [1].
Omnichannel Marketing: How to Seamlessly Integrate Online and Offline Experiences
In today’s fast-paced, digital-first world, consumers are no longer tied to a single shopping channel. They might browse on their smartphone, research on their laptop, and make a final purchase in a physical store — or vice versa. This fluid journey between online and offline touchpoints creates both opportunities and challenges for brands.
The solution? Omnichannel marketing
Marketing Management 