The COVID-19 pandemic has rocked the world, showing a profound impact on countless industries. Among those hit the hardest: tourism, travel, and retail. How do companies within these industries stay in touch with their consumer base amid worldwide closures? Let’s take a look two companies that are doing it right: Disney and Target.
How Marketers are Using Analytics Technologies
Marketing executives are planning to spend more and more of their budgets on marketing technologies year over year. In 2018, CMOs budgeted 29% to mar-tech, up from 22% in 2017, making marketing technology the biggest […]
Weighing in on Wellness
January is the time of resolutions, many of which are fitness based – unfortunately for routine gym goers. This past week I circled several times to find a parking spot at a normally low-volume hour, […]
Recaps from the Facebook Global Partner Summit
Earlier this month, Facebook held its annual Global Partner Summit in New York City. The theme of the Summit was “co-creation,” with many sessions focused on ways media buyers, creatives, developers, and advertisers can work […]
“Mass Disruption”: What P&G and MasterCard Have to Say About Current Marketing Trends
The face of marketing is rapidly evolving. This is no secret. Companies of all industries and sizes from social media, to startups, as well as the bigger players are learning that it’s time toss out […]
How Instant Gratification is Reshaping Marketing Strategies
The world market is constantly evolving due to changes in consumer behavior. One behavior that perhaps may be the most influential on how businesses make decisions today is the growing need for instant gratification. Technology […]
SoundCloud’s First Ad Campaign Highlights What Makes It Unique: Its Users
If you aren’t too familiar with the audio and music platform, SoundCloud, you will soon be well acquainted as the company launches its first ad campaign titled, “First on SoundCloud.” Not only is this the […]
The Rise of Immersive Content in the Digital Marketing Age
Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms for branding and advertising nearly unavoidable if not entirely necessary for a successful campaign. However, […]
McDonald’s Launches Its First Unbranded Marketing Campaign
McDonald’s ran a clever unbranded advertising campaign to promote a special offer on beverages.
Snapchat’s Recent Developments – Interesting to Marketers
Snap Inc. and Snapchat are continuing to see success as the business develops with growth amongst new demographics, and a successful IPO launch.