Email marketing enables businesses to reach a large number of customers and allows companies to not only communicate ideas but also help gather important data that could translate into sales and relationships with future prospects.
The NFL has been able to still capture a large fan base amidst negative media attention. Through increasing the number of digital and mobile routes to view football games, the NFL has seen its revenue and viewership increase steadily.
App marketing is growing exponentially as smart phones and desktops become more commonplace across the globe. However, for marketers, it is increasingly difficult to maintain and retain customers.
Travel companies have begun creating and marketing their own promotional Virtual Reality videos to boost sales and increase traveling.
Predictive analytics can provide marketers with the tools necessary to anticipate what consumers desire and adapt their marketing messages and offerings on an individual basis. This tool is making decisions and taking action for customers instead of empowering them.
The competition between brick and mortar retailers and online retailers is well known. Online retailers such as Amazon and Zappos.com are able to offer consumers convenience, personalization, and in many cases lower costs. One of […]
Marketers have been, and always will be, interested in gaining a better understanding of consumers. Being able to communicate with those consumers who are most likely to find value in a specific product/service and doing […]
Seth Godin, a well-known marketer and public figure is credited with saying that “marketing is a contest for people’s attention.” In today’s technology driven environment where people often have access to multiple Internet connected devices, […]
(Image of the Apple Passbook with some examples of the types of items that can be stored within it, including credit and debit card data) It can be increasingly difficult for organizations to compete for […]
An interesting article in Forbes discusses Nordstrom’s choice to be the first company to take advantage of a new service called Like2Buy with the goal of enabling the company to maximize the value of its […]