McDonald’s ran a clever unbranded advertising campaign to promote a special offer on beverages.
Tag: technology
Snapchat’s Recent Developments – Interesting to Marketers
Snap Inc. and Snapchat are continuing to see success as the business develops with growth amongst new demographics, and a successful IPO launch.
The Uncertain Future of Virtual Reality in Marketing
Virtual reality is a new, exciting technology, but marketers are still unsure of its value to the marketing industry.
Email Marketing Is Expected To Be Stronger Than Ever In 2017
E-mail remains a strong and relevant marketing tool in 2017 due to continual technological advancements and the increased use of e-mail on mobile devices.
Customers: The Core of Marketing
Customers are smarter now, more than ever before, causing a heightened expectation of businesses delivering an excellent experience.
The Significance of Email Marketing
Email marketing enables businesses to reach a large number of customers and allows companies to not only communicate ideas but also help gather important data that could translate into sales and relationships with future prospects.
The NFL’s Offensive Strategies
The NFL has been able to still capture a large fan base amidst negative media attention. Through increasing the number of digital and mobile routes to view football games, the NFL has seen its revenue and viewership increase steadily.
The Magnitude of Mobile Apps
App marketing is growing exponentially as smart phones and desktops become more commonplace across the globe. However, for marketers, it is increasingly difficult to maintain and retain customers.
Virtual Reality: The New Way to Travel
Travel companies have begun creating and marketing their own promotional Virtual Reality videos to boost sales and increase traveling.
Predictive Analytics: Shifting Power from Consumers back to Marketers
Predictive analytics can provide marketers with the tools necessary to anticipate what consumers desire and adapt their marketing messages and offerings on an individual basis. This tool is making decisions and taking action for customers instead of empowering them.
Marketing Management 