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Marketing Management the way it is actually practiced in today’s successful organizations.

Marketing Management the way it is actually practiced in today’s successful organizations.

Tag Archives: YouTube

Thoughts from Google Marketing Live Keynote

September 10, 2018

In July Google held a conference and livestream where it announced upcoming innovations in all things Googley. Speakers across various …

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What Can Marketers Learn from Heineken’s “Lighter is Better” Mishap?

March 31, 2018

Let’s face it. With millions of eyes glued to phones and tablets 24 hours a day and 7 days a …

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Major Advertisers Pull Away From YouTube – How The Company Hopes to Bring Them Back

April 15, 2017

YouTube is trying to bring back advertisers after major brands pulled out of YouTube advertising in response to their ads being placed on controversial videos.

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Selfies, the Next Best Marketing Tool?

September 28, 2015

Selfies, the act of taking a self-portrait, have become a free promotional and marketing tool.

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Google’s Launch of YouTube Kids has Important Implications for Advertisers and the YouTube Brand

February 23, 2015

Google is launching its YouTube Kids Android app on Monday, February 23rd. The easy-to-navigate app will show only approved content. While this may present good opportunities for advertisers to reach children, companies will have to comply with the Children’s Online Privacy Protection Act.

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Minecraft’s Online Video Marketing Success: Letting the Players Take the Wheel

November 24, 2014

Minecraft, a game that is incredibly popular amongst both kids and adults, was acquired by Microsoft for 2.5 billion dollars …

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Aligning Content Marketing with Brand Values in a World of Social Media: GoPro’s Approach to its Online Video Marketing Has Created a Win-Win for the Brand and its Most Avid Customers

July 28, 2014

(GoPro Website, 2014) At the end of March 2014 Google published a Brand Channel Leaderboard that listed the top brand …

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Marketing Management 2e

Articles Filed by Textbook Chapters

  • Chapter 1 – Marketing in Today’s Business Milieu
  • Chapter 2 – Elements of Marketing Strategy; Planning; and Competition
  • Chapter 3 – Manage Marketing Information
  • Chapter 4 – Understand Business-to-Consumer Markets
  • Chapter 5 – Understand Business-to-Business Markets
  • Chapter 6 – Segmentation; Target Marketing; Positioning; and CRM
  • Chapter 7 – Product Strategy and New Product Development
  • Chapter 8 – Build the Brand
  • Chapter 9 – Service as the Core Offering
  • Chapter 10 – Manage Pricing Decisions
  • Chapter 11 – Manage Marketing Channels and Points of Customer Interface
  • Chapter 12 – Promotional Strategy and New Media
  • Chapter 13 – Advertising; Sales Promotion; and Public Relations
  • Chapter 14 – Personal Selling and Direct Marketing
  • Chapter 15 – Understand the Global Marketplace: Marketing Without Borders
  • Chapter 16 – The Marketing Dashboard: Metrics for Measuring Marketing Performance

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