With the COVID-19 pandemic preventing opportunities for travel, the travel and tourism industry has seen the rapid emergence and growth of several travel trends as people can now follow-through on their vacation dreams and book trips. These trends include traveling to see a concert, making more sustainable vacation choices, and looking for unique, once in a lifetime trips as opposed to more common and mainstream tourist destinations. This last trend has led to an increase in “surprise travel”.
In July Google held a conference and livestream where it announced upcoming innovations in all things Googley. Speakers across various marketing specializations focused on three themes: value, transparency, and trust. But if you listen to […]
Let’s face it. With millions of eyes glued to phones and tablets 24 hours a day and 7 days a week, very rarely do mistakes and blunders not get caught in the sift. This holds […]
YouTube is trying to bring back advertisers after major brands pulled out of YouTube advertising in response to their ads being placed on controversial videos.
Selfies, the act of taking a self-portrait, have become a free promotional and marketing tool.
Google is launching its YouTube Kids Android app on Monday, February 23rd. The easy-to-navigate app will show only approved content. While this may present good opportunities for advertisers to reach children, companies will have to comply with the Children’s Online Privacy Protection Act.
Minecraft, a game that is incredibly popular amongst both kids and adults, was acquired by Microsoft for 2.5 billion dollars back in September. Technically Microsoft bought Mojang, the company responsible for Minecraft, but for all […]
(GoPro Website, 2014) At the end of March 2014 Google published a Brand Channel Leaderboard that listed the top brand channels on YouTube for the months of January through March. At the top of this […]
Marketing Management 