Donald Trump’s win in the 2016 election has advertisers wondering if they are out of touch with consumers.
The world’s largest retailer continues to revamp and revitalize its brand in an effort to turnaround and focus the company’s investments on more sustainable, long-term goals. Some of these goals include boosting e-commerce sales, making […]
Fewer dollars are being spent on cable and broadcast networks because viewers have turned to streaming instead. Now, marketers are altering how they are reaching target customer segments.
The Wall Street Journal recently announced that the mobile add market is anticipated to reach $100 billion next year. For the first time, over half of the digital ad market (and about 16.5% of total advertising spending) will be attributed to mobile ads in 2016. This represents a quantum leap in the global mobile ad market of 430% from just 2013.
Anheuser-Busch InBev is swarming in criticism stemming from part of its “Up for Whatever” campaign, by BBDO. The company has published 140 scroll messages on its bottles since the campaign’s inception two years ago. One of the messages came under fire last week, “the perfect beer for removing ‘no’ from your vocabulary,” which has been linked to rape culture.
The Wall Street Journal recently published an interesting article on companies that have tried to trademark aromas, some successfully and others not. In an increasingly cluttered and competitive environment, companies are doing whatever they can […]