Every May there is a sense of change in the air. Not just for graduates, but for brands. The advertisements change, the store displays change, the email subject lines change. Suddenly everything is covered in […]
Tag: consumer engagement
Netflix & Wait: The Return of Must-See TV
20 years ago, if you wanted to watch a TV series or movie you had to be sitting in front of your TV at a specific time or you’d miss it entirely. Over the years, […]
The Future of The Search Is In Danger
What Google Actually Launched Over the past year, Google has started to change what searching looks like. Once a user searches instead of showing a list of links, it begins showing AI-generated answers through tools […]
The Beautiful (Marketing) Game
The 2026 FIFA World Cup represents more than just another soccer world cup. With 48 teams and matches hosted across the United States, Canada, and Mexico, this tournament marks the largest World Cup in history […]
Influencers vs. Micro Influencers: Who Actually Drives Sales?
When most people think about influencer marketing, they probably imagine celebrities with millions of followers promoting products. But what might be surprising is that smaller influencers with much fewer followers can sometimes deliver better results. […]
From Stage to Headset: How ATEEZ’s VR Concert Redefines Fan Experience and Marketing Strategy
The global rise of K-pop has reshaped the music industry into an experience-driven marketplace where success relies not only on music production but also on innovative fan engagement strategies. Groups like ATEEZ have built strong […]
Going Viral for the Wrong Reasons: The McDonald’s Big Arch Case Study
Not all marketing success initially looks like success. When McDonald’s CEO Chris Kempczewski posted a promotional video for the company’s new Big Arch burger, it went viral but for all the wrong reasons [1]. It […]
Do You Still Remember Any Super Bowl Ads? The Marketing Formula Behind What Sticks and What Doesn’t
Do you remember any Super Bowl advertisements? Maybe the Coinbase ad that had the whole family singing “Everybody” by the Backstreet Boys, or maybe the unsettling moment Claude warned us that ads were coming to […]
Fear-Based Marketing vs. Hope-Based Marketing: Which Works Best?
Marketing campaigns often tap into human emotions to influence decision-making. Two of the most powerful emotions marketers leverage are fear and hope. Fear-based marketing warns consumers about risks and negative consequences, while hope-based marketing inspires them with possibilities and positive outcomes. Both strategies can be effective, but the key is knowing when, where, and how to use them [1].
Made in America? Marketing Domestic Production in a Tariff-Driven Economy
International trade policy issues, tariffs, and changes in consumer behavior have presented challenges to trade for U.S. businesses in the last few years. Many firms are analyzing supply chain alternatives and attempting to bring production closer to home in order to mitigate tariff obstacles, promote brand loyalty, and consider the increasing desire for American goods. However, branding “Made in America” has its pros and cons and requires effective strategy and communication. [1].
Marketing Management 