Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms for branding and advertising nearly unavoidable if not entirely necessary for a successful campaign. However, […]
Tag: consumer engagement
Use of Live Video is Increasing Amongst Companies
Companies are increasingly using live video broadcasting to engage consumers and reach large audiences.
Impact of Loyalty and Rewards Programs on Companies
Companies must align the rewards program with its customers. Loyalty programs, to be successful, need to be creative, service-oriented, and all encompassing.
Advertising and Marketing of Social Media Giants
The majority of consumers depend on their social networking accounts to not only send but also receive information. Marketers and advertisers realize that social media marketing is essential to gain competitive advantage.
Marketing Experiences and What it Means for Car Brands
Automobile consumers are now valuing access over ownership, and are especially interested in the experience that cars can provide them with.
Bud Light Takes its “Up for Whatever” Campaign Too Far
Anheuser-Busch InBev is swarming in criticism stemming from part of its “Up for Whatever” campaign, by BBDO. The company has published 140 scroll messages on its bottles since the campaign’s inception two years ago. One of the messages came under fire last week, “the perfect beer for removing ‘no’ from your vocabulary,” which has been linked to rape culture.
“Scent Branding” Makes it Way to Federal Trademark Officials
The Wall Street Journal recently published an interesting article on companies that have tried to trademark aromas, some successfully and others not. In an increasingly cluttered and competitive environment, companies are doing whatever they can […]
Coca-Cola to Reintroduce Popular “Share a Coke” Campaign, This Time with More Names and Package Varieties
Coca-Cola is bringing back its successful “Share a Coke” initiative, first launched in Australia in 2011 and brought to the US in 2014. This time, the company will include over three times the names and expand its package varieties in an attempt to increase sales volume primarily from Millennials.
Companies Found Creative Marketing Opportunities this April Fool’s Day
April Fool’s Day is a small holiday that presents a big opportunity for companies to promote themselves in creative ways. This April Fool’s Day, many corporations announced mock products and/or made fake commercials in order to gain brand recognition and publicity.
Starbucks’ “Race Together” Campaign is Pulled Following Harsh Criticism
Starbucks is launching a new campaign that has generated much controversy. “Race Together” is meant to spur conversation about race relations in the US between baristas and consumers. Many worry that racial relations in the U.S. is too big of a topic for the company to embrace, yet CEO Howard Schultz stands firm behind his decision.
Marketing Management 