(A couple of the images from United’s new safety video highlight the diversity of locations that were incorporated into its scenes. Photos courtesy of http://www.usatoday.com and http://www.ausbt.com.au) An interesting post in Forbes discusses a move […]
Tag: consumer engagement
Can a Brand Influence Popular Culture?
An interesting article in Marketing Week opens up a conversation about the role brands play in shaping popular culture. The Cultural Crossover We talk often about the length and life of the engagement we as […]
Marketing Management 