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Marketing Management the way it is actually practiced in today’s successful organizations.

Marketing Management the way it is actually practiced in today’s successful organizations.

Tag Archives: Facebook

Recaps from the Facebook Global Partner Summit

November 2, 2018

Earlier this month, Facebook held its annual Global Partner Summit in New York City. The theme of the Summit was …

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Facebook and Google Make Changes Against Fake News: How They’ll Affect Brands and Consumers

November 17, 2016

Facebook and Google make advertising rule changes to combat fake news.

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Advertising and Marketing of Social Media Giants

November 30, 2015

The majority of consumers depend on their social networking accounts to not only send but also receive information. Marketers and advertisers realize that social media marketing is essential to gain competitive advantage.

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The New Economics of TV are Leading to Fewer Advertising Dollars

July 6, 2015

Fewer dollars are being spent on cable and broadcast networks because viewers have turned to streaming instead. Now, marketers are altering how they are reaching target customer segments.

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The Friday Round Up

March 28, 2014

(getlevelten.com, 2013) Another crazy week in the business world has come and gone. We saw Facebook open up its checkbook again, …

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Boosting Your Brand by Acknowledging its Limitations

March 4, 2014

(geekyrant.com, 2013) Let us explain. Or rather, let us share our thoughts on an idea floated in a really interesting …

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The Marketing Value of WhatsApp for Facebook

February 20, 2014

$19 Billion. It is not a bad day to be a stakeholder in the mobile messaging company started by Jan …

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Marketing Management 2e

Articles Filed by Textbook Chapters

  • Chapter 1 – Marketing in Today’s Business Milieu
  • Chapter 2 – Elements of Marketing Strategy; Planning; and Competition
  • Chapter 3 – Manage Marketing Information
  • Chapter 4 – Understand Business-to-Consumer Markets
  • Chapter 5 – Understand Business-to-Business Markets
  • Chapter 6 – Segmentation; Target Marketing; Positioning; and CRM
  • Chapter 7 – Product Strategy and New Product Development
  • Chapter 8 – Build the Brand
  • Chapter 9 – Service as the Core Offering
  • Chapter 10 – Manage Pricing Decisions
  • Chapter 11 – Manage Marketing Channels and Points of Customer Interface
  • Chapter 12 – Promotional Strategy and New Media
  • Chapter 13 – Advertising; Sales Promotion; and Public Relations
  • Chapter 14 – Personal Selling and Direct Marketing
  • Chapter 15 – Understand the Global Marketplace: Marketing Without Borders
  • Chapter 16 – The Marketing Dashboard: Metrics for Measuring Marketing Performance

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