If you’ve ever been in an Ikea, you know it can feel more like a museum than a department store. Yellow lines on the floor navigate you through living pictures of bedrooms, kitchens, offices, etc. […]
As the financial quarter came to close, Starbucks came to face a set of new challenges in regard to promotions. After stock falling as much as 2.8% as a result of shares sold, according to […]
The world market is constantly evolving due to changes in consumer behavior. One behavior that perhaps may be the most influential on how businesses make decisions today is the growing need for instant gratification. Technology […]
Brands are finally discovering that not all men are the same, and are moving towards advertising that no longer assumes the stereotype of men as burly, heterosexual, and sex-obsessed.
Companies must consider many factors when marketing to a growing and valuable Hispanic consumer market.
In June 2017, Facebook plans to open a Center for Marketing Science Innovation – its very own neuroscience research center to learn more about how consumers engage with content.
The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.