As the financial quarter came to close, Starbucks came to face a set of new challenges in regard to promotions. …
The world market is constantly evolving due to changes in consumer behavior. One behavior that perhaps may be the most …
Brands are finally discovering that not all men are the same, and are moving towards advertising that no longer assumes the stereotype of men as burly, heterosexual, and sex-obsessed.
Companies must consider many factors when marketing to a growing and valuable Hispanic consumer market.
In June 2017, Facebook plans to open a Center for Marketing Science Innovation – its very own neuroscience research center to learn more about how consumers engage with content.
The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.