Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms …
Snap Inc. and Snapchat are continuing to see success as the business develops with growth amongst new demographics, and a successful IPO launch.
Many long-time casual-dining restaurants are opening new-concept fast-casual restaurants to attract younger patrons.
For many years, consumers have been into the fast-fashion trends of the clothing industry, in which apparel is cheap, trendy, …
For many marketers, the fall indicates the kick-off to seasonal food offerings and marketers see this as an opportunity to increase sales.
The wearable technology market has grown tremendously in the past several years. With all these new wearable devices, marketing departments face difficulties not only in differentiating their products from competitors but also in creating marketing strategies for these devices.
The NFL has been able to still capture a large fan base amidst negative media attention. Through increasing the number of digital and mobile routes to view football games, the NFL has seen its revenue and viewership increase steadily.
As a means to compete with its rivals in the fast casual market, Taco Bell announced earlier this week that it will begin serving alcohol in one of its Chicago locations.
The Wall Street Journal recently announced that the mobile add market is anticipated to reach $100 billion next year. For the first time, over half of the digital ad market (and about 16.5% of total advertising spending) will be attributed to mobile ads in 2016. This represents a quantum leap in the global mobile ad market of 430% from just 2013.
Kellogg’s U.S. morning-foods net sales fell 8 percent in the fourth quarter of 2014—the division’s seventh consecutive quarterly decline. While this is partially explained by changing consumer trends, what does it say about the company’s marketing abilities?