Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms for branding and advertising nearly unavoidable if not entirely necessary for a successful campaign. However, […]
In June 2017, Facebook plans to open a Center for Marketing Science Innovation – its very own neuroscience research center to learn more about how consumers engage with content.
Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
Just six months after the Galaxy Note 7 crisis, Samsung launched its new and improved smartphones, the Galaxy S8 and Galaxy S8+, in March 2017 along with a robust marketing campaign to promote it.
Many long-time casual-dining restaurants are opening new-concept fast-casual restaurants to attract younger patrons.
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.
Companies are increasingly using live video broadcasting to engage consumers and reach large audiences.
Having sold over 100 of its brands in just over two years, P&G works to improve its marketing strategy.
Facebook and Google make advertising rule changes to combat fake news.
Companies must align the rewards program with its customers. Loyalty programs, to be successful, need to be creative, service-oriented, and all encompassing.