Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms for branding and advertising nearly unavoidable if not entirely necessary for a successful campaign. However, […]
Tag: AdWeek
Facebook To Open Its First Neuroscience Research Center to Improve Marketing Strategy
In June 2017, Facebook plans to open a Center for Marketing Science Innovation – its very own neuroscience research center to learn more about how consumers engage with content.
Airbnb Tackles The Business Travel Market
Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
Samsung Launches An Ambitious Marketing Campaign As It Introduces Its Newest Phones
Just six months after the Galaxy Note 7 crisis, Samsung launched its new and improved smartphones, the Galaxy S8 and Galaxy S8+, in March 2017 along with a robust marketing campaign to promote it.
Long-Standing Casual-Dining Restaurant Chains Are Venturing into Fast-Casual Dining
Many long-time casual-dining restaurants are opening new-concept fast-casual restaurants to attract younger patrons.
Generation Z: A New Generation of Consumers
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.
Use of Live Video is Increasing Amongst Companies
Companies are increasingly using live video broadcasting to engage consumers and reach large audiences.
P&G Revamps Its Marketing Strategy Following Major Brand Divestitures
Having sold over 100 of its brands in just over two years, P&G works to improve its marketing strategy.
Facebook and Google Make Changes Against Fake News: How They’ll Affect Brands and Consumers
Facebook and Google make advertising rule changes to combat fake news.
Impact of Loyalty and Rewards Programs on Companies
Companies must align the rewards program with its customers. Loyalty programs, to be successful, need to be creative, service-oriented, and all encompassing.
Marketing Management 