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Marketing Management the way it is actually practiced in today’s successful organizations.

Marketing Management the way it is actually practiced in today’s successful organizations.

Tag Archives: AdWeek

The Rise of Immersive Content in the Digital Marketing Age

March 20, 2018

  Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms …

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Facebook To Open Its First Neuroscience Research Center to Improve Marketing Strategy

May 29, 2017

In June 2017, Facebook plans to open a Center for Marketing Science Innovation – its very own neuroscience research center to learn more about how consumers engage with content.

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Airbnb Tackles The Business Travel Market

May 17, 2017

Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.

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Samsung Launches An Ambitious Marketing Campaign As It Introduces Its Newest Phones

April 11, 2017

Just six months after the Galaxy Note 7 crisis, Samsung launched its new and improved smartphones, the Galaxy S8 and Galaxy S8+, in March 2017 along with a robust marketing campaign to promote it.

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Long-Standing Casual-Dining Restaurant Chains Are Venturing into Fast-Casual Dining

February 25, 2017

Many long-time casual-dining restaurants are opening new-concept fast-casual restaurants to attract younger patrons.

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Generation Z: A New Generation of Consumers

January 28, 2017

As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.

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Use of Live Video is Increasing Amongst Companies

December 14, 2016

Companies are increasingly using live video broadcasting to engage consumers and reach large audiences.

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P&G Revamps Its Marketing Strategy Following Major Brand Divestitures

November 23, 2016

Having sold over 100 of its brands in just over two years, P&G works to improve its marketing strategy.

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Facebook and Google Make Changes Against Fake News: How They’ll Affect Brands and Consumers

November 17, 2016

Facebook and Google make advertising rule changes to combat fake news.

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Impact of Loyalty and Rewards Programs on Companies

March 7, 2016

Companies must align the rewards program with its customers. Loyalty programs, to be successful, need to be creative, service-oriented, and all encompassing.

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Marketing Management 2e

Articles Filed by Textbook Chapters

  • Chapter 1 – Marketing in Today’s Business Milieu
  • Chapter 2 – Elements of Marketing Strategy; Planning; and Competition
  • Chapter 3 – Manage Marketing Information
  • Chapter 4 – Understand Business-to-Consumer Markets
  • Chapter 5 – Understand Business-to-Business Markets
  • Chapter 6 – Segmentation; Target Marketing; Positioning; and CRM
  • Chapter 7 – Product Strategy and New Product Development
  • Chapter 8 – Build the Brand
  • Chapter 9 – Service as the Core Offering
  • Chapter 10 – Manage Pricing Decisions
  • Chapter 11 – Manage Marketing Channels and Points of Customer Interface
  • Chapter 12 – Promotional Strategy and New Media
  • Chapter 13 – Advertising; Sales Promotion; and Public Relations
  • Chapter 14 – Personal Selling and Direct Marketing
  • Chapter 15 – Understand the Global Marketplace: Marketing Without Borders
  • Chapter 16 – The Marketing Dashboard: Metrics for Measuring Marketing Performance

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