In July 2017, AB InBev announced that it would acquire Hiball this year.
A New Approach: Targeting Audiences With Behaviors, Emotions, and Moments
The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
The Partnership Between Kohl’s and Under Armour
In hopes of boosting its sales and attracting more customers, Kohl’s has recently partnered with Under Armour, and will now be selling its products in stores and online.
Snapchat’s Recent Developments – Interesting to Marketers
Snap Inc. and Snapchat are continuing to see success as the business develops with growth amongst new demographics, and a successful IPO launch.
The Uncertain Future of Virtual Reality in Marketing
Virtual reality is a new, exciting technology, but marketers are still unsure of its value to the marketing industry.
P&G Revamps Its Marketing Strategy Following Major Brand Divestitures
Having sold over 100 of its brands in just over two years, P&G works to improve its marketing strategy.
Facebook and Google Make Changes Against Fake News: How They’ll Affect Brands and Consumers
Facebook and Google make advertising rule changes to combat fake news.
The Rise of In-House Marketing
Many top brands have begun to rethink their strategies and instead of relying on outside agencies, brands are hiring creative advertisers in-house.
E-Commerce in China: Potential Growth Opportunities for U.S. Based Companies
In the past several years U.S. companies are increasingly turning to China to build up their brand and expand operations. These companies are using e-commerce in order to reach a larger market.
Diet Sodas: A Declining Beverage Segment?
A significant decline in diet soft drink offerings has led top companies, Coca-Cola and PepsiCo, to refocus their efforts.