The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
In hopes of boosting its sales and attracting more customers, Kohl’s has recently partnered with Under Armour, and will now be selling its products in stores and online.
Snap Inc. and Snapchat are continuing to see success as the business develops with growth amongst new demographics, and a successful IPO launch.
Virtual reality is a new, exciting technology, but marketers are still unsure of its value to the marketing industry.
Having sold over 100 of its brands in just over two years, P&G works to improve its marketing strategy.
Facebook and Google make advertising rule changes to combat fake news.
Many top brands have begun to rethink their strategies and instead of relying on outside agencies, brands are hiring creative advertisers in-house.
In the past several years U.S. companies are increasingly turning to China to build up their brand and expand operations. These companies are using e-commerce in order to reach a larger market.
A significant decline in diet soft drink offerings has led top companies, Coca-Cola and PepsiCo, to refocus their efforts.
Marketers are attempting to overcome consumers’ negative perceptions associated with frozen food brands, which have experienced declining sales for the past several years.