Marketers are attempting to overcome consumers’ negative perceptions associated with frozen food brands, which have experienced declining sales for the past several years.
Millennials are currently the largest US population with an estimated purchasing power of $1.68 trillion. Members of this generation differ significantly from those who have come before them, and it is imperative that marketers understand how to effectively reach them.
Anheuser-Busch InBev is swarming in criticism stemming from part of its “Up for Whatever” campaign, by BBDO. The company has published 140 scroll messages on its bottles since the campaign’s inception two years ago. One of the messages came under fire last week, “the perfect beer for removing ‘no’ from your vocabulary,” which has been linked to rape culture.
Hulu CEO Mike Hopkins presented to 2,000 attendees at its NewFront presentation last week. The company announced its plans to created a more focused and competitive brand. Among them are to drop the “Plus” from “Hulu Plus,” stream all nine seasons of Seinfeld, and produce an array of original series in an attempt to join the ranks of its competitors Netflix and Amazon.
Coca-Cola is bringing back its successful “Share a Coke” initiative, first launched in Australia in 2011 and brought to the US in 2014. This time, the company will include over three times the names and expand its package varieties in an attempt to increase sales volume primarily from Millennials.
Former Mediacom CEO Jon Mandel recently presented that media agency rebates and kickbacks are widespread throughout the industry. By distributing ad money to best suit their own businesses as opposed to those of their clients, ad agencies are breaching their fiduciary duties to clients. They have been criticized for this lack of transparency.
(Marketing Week, 2014) An interesting article in AdvertisingAge this week discusses a change in titles for some of P&G’s marketing leadership. Specifically, as of July 1st P&G has announced a shift in the titles of […]
(The Sales Lion, 2014) Marketing Automation. Out of context and definition, it sounds like something that could replace all of us living, breathing marketing professionals, no? In reality, this couldn’t be further from the truth. Marketing […]
(getlevelten.com, 2013) Another crazy week in the business world has come and gone. We saw Facebook open up its checkbook again, this time to the tune of nearly $2 billion to acquire VR-headset maker Occulus Rift. […]
(source – Wikimedia) We love stories like this. Of course, we don’t mean we love the stress and compromise of personal information that millions of customers have had to endure in the wake of the […]