Global Branding: Guinness Plans to Open First U.S. Brewery Since 1954
There are not many beers that are quite as iconic as a Guinness. The Irish stout, which any beer aficionado …
Tag Archives: brick and mortar
E-Commerce in China: Potential Growth Opportunities for U.S. Based Companies
In the past several years U.S. companies are increasingly turning to China to build up their brand and expand operations. These companies are using e-commerce in order to reach a larger market.
Thanksgiving, Black Friday and Cyber Monday: Marketing Trends Related to the Kickoff of the Holiday Shopping Season
As a student of marketing, Black Friday is one of the most interesting times of the year to examine. Historically, …
Kohl’s Personalized Marketing Plans Driven by Big Data and Technology Show how Brick and Mortar Retailers can Borrow (and Perhaps Enhance) Strategies Used by Online Competitors
The competition between brick and mortar retailers and online retailers is well known. Online retailers such as Amazon and Zappos.com …
Apple’s New iPhone Release, and the Combination of Apple Pay and Passbook Software for Marketers Bring the Value of a Digital Wallet into Sharper Focus
(Image of the Apple Passbook with some examples of the types of items that can be stored within it, including …
Believing in the “Big Box”
We know what you are thinking – what company could possibly be jumping into the big box retail market in …
