Tag: brick and mortar

Chapter 2 - Elements of Marketing Strategy; Planning; and Competition by marketingmanagement4eNov 17, 201812:14 pm

Shopping Insights on the Consumer Journey

The upcoming holiday shopping season is projected to exceed $1 Trillion for the first time ever. Although its share is on the decline, brick and mortar stores still represent the majority of holiday retailing at […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eJul 9, 20188:31 pm

Global Branding: Guinness Plans to Open First U.S. Brewery Since 1954

There are not many beers that are quite as iconic as a Guinness. The Irish stout, which any beer aficionado knows requires a very particular pour in order for the “storm” or surge to settle […]

Chapter 1 - Marketing in Today's Business Milieu by marketingmanagement4eAug 17, 20151:12 pm

E-Commerce in China: Potential Growth Opportunities for U.S. Based Companies

In the past several years U.S. companies are increasingly turning to China to build up their brand and expand operations. These companies are using e-commerce in order to reach a larger market.

Chapter 4 - Understand Business-to-Consumer Markets by marketingmanagement4eDec 1, 201411:00 am

Thanksgiving, Black Friday and Cyber Monday: Marketing Trends Related to the Kickoff of the Holiday Shopping Season

As a student of marketing, Black Friday is one of the most interesting times of the year to examine. Historically, it has signaled the kickoff point for the holiday shopping season. On Black Friday retailers […]

Chapter 4 - Understand Business-to-Consumer Markets by marketingmanagement4eNov 3, 20148:32 am

Kohl’s Personalized Marketing Plans Driven by Big Data and Technology Show how Brick and Mortar Retailers can Borrow (and Perhaps Enhance) Strategies Used by Online Competitors

The competition between brick and mortar retailers and online retailers is well known. Online retailers such as Amazon and Zappos.com are able to offer consumers convenience, personalization, and in many cases lower costs. One of […]

Chapter 13 - Advertising; Sales Promotion; and Public Relations by marketingmanagement4eSep 29, 20148:14 pm

Apple’s New iPhone Release, and the Combination of Apple Pay and Passbook Software for Marketers Bring the Value of a Digital Wallet into Sharper Focus

(Image of the Apple Passbook with some examples of the types of items that can be stored within it, including credit and debit card data) It can be increasingly difficult for organizations to compete for […]

Chapter 4 - Understand Business-to-Consumer Markets by marketingmanagement4eNov 22, 20136:07 pm

Believing in the “Big Box”

We know what you are thinking – what company could possibly be jumping into the big box retail market in the face of mounting evidence that consumers are doing their shopping elsewhere? Hasn’t recent history […]