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Marketing Management the way it is actually practiced in today’s successful organizations.

Marketing Management the way it is actually practiced in today’s successful organizations.

Tag Archives: brick and mortar

Shopping Insights on the Consumer Journey

November 17, 2018

The upcoming holiday shopping season is projected to exceed $1 Trillion for the first time ever. Although its share is …

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Global Branding: Guinness Plans to Open First U.S. Brewery Since 1954

July 9, 2018

There are not many beers that are quite as iconic as a Guinness. The Irish stout, which any beer aficionado …

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E-Commerce in China: Potential Growth Opportunities for U.S. Based Companies

August 17, 2015

In the past several years U.S. companies are increasingly turning to China to build up their brand and expand operations. These companies are using e-commerce in order to reach a larger market.

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Thanksgiving, Black Friday and Cyber Monday: Marketing Trends Related to the Kickoff of the Holiday Shopping Season

December 1, 2014

As a student of marketing, Black Friday is one of the most interesting times of the year to examine. Historically, …

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Kohl’s Personalized Marketing Plans Driven by Big Data and Technology Show how Brick and Mortar Retailers can Borrow (and Perhaps Enhance) Strategies Used by Online Competitors

November 3, 2014

The competition between brick and mortar retailers and online retailers is well known. Online retailers such as Amazon and Zappos.com …

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Apple’s New iPhone Release, and the Combination of Apple Pay and Passbook Software for Marketers Bring the Value of a Digital Wallet into Sharper Focus

September 29, 2014

(Image of the Apple Passbook with some examples of the types of items that can be stored within it, including …

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Believing in the “Big Box”

November 22, 2013

We know what you are thinking – what company could possibly be jumping into the big box retail market in …

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Marketing Management 2e

Articles Filed by Textbook Chapters

  • Chapter 1 – Marketing in Today’s Business Milieu
  • Chapter 2 – Elements of Marketing Strategy; Planning; and Competition
  • Chapter 3 – Manage Marketing Information
  • Chapter 4 – Understand Business-to-Consumer Markets
  • Chapter 5 – Understand Business-to-Business Markets
  • Chapter 6 – Segmentation; Target Marketing; Positioning; and CRM
  • Chapter 7 – Product Strategy and New Product Development
  • Chapter 8 – Build the Brand
  • Chapter 9 – Service as the Core Offering
  • Chapter 10 – Manage Pricing Decisions
  • Chapter 11 – Manage Marketing Channels and Points of Customer Interface
  • Chapter 12 – Promotional Strategy and New Media
  • Chapter 13 – Advertising; Sales Promotion; and Public Relations
  • Chapter 14 – Personal Selling and Direct Marketing
  • Chapter 15 – Understand the Global Marketplace: Marketing Without Borders
  • Chapter 16 – The Marketing Dashboard: Metrics for Measuring Marketing Performance

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