Global Branding: Guinness Plans to Open First U.S. Brewery Since 1954
There are not many beers that are quite as iconic as a Guinness. The Irish stout, which any beer aficionado …
Tag Archives: product development
Fall Food Marketing Campaigns: From Pumpkin Spiced Lattes to Black Whoppers
For many marketers, the fall indicates the kick-off to seasonal food offerings and marketers see this as an opportunity to increase sales.
Virtual Reality: The New Way to Travel
Travel companies have begun creating and marketing their own promotional Virtual Reality videos to boost sales and increase traveling.
Kellogg’s Faces Marketing Challenges as Consumer Preferences for Breakfast Foods Evolve
Kellogg’s U.S. morning-foods net sales fell 8 percent in the fourth quarter of 2014—the division’s seventh consecutive quarterly decline. While this is partially explained by changing consumer trends, what does it say about the company’s marketing abilities?
Removing the “Veto Vote”: Considerations for Marketing to Groups
For marketers in the hospitality industry the “veto vote” can serve as a significant challenge as groups of consumers make decisions based on their fit with the needs of every group member.
Sega’s Move to Mobile Game Development and the Evolving Array of Business Models Available for Monetizing Video Games
The video game industry used to be relatively straightforward in terms of how its products were monetized. Either consumers purchased …
Connecting Technologies as a Means of Accessing New Markets: Uber’s Partnership Strategy Aims to Gain New Customers
These days there’s an app for just about anything that you can think of and with the public increasingly relying …
The Pepsi Spire: PepsiCo’s Computerized Fountain Beverage Machine Provides a Lesson in the Factors that go into Product Development in a Competitive Environment
In the soda industry the first two names that will come to people’s minds are typically Coke and Pepsi. The …
The Marketing of Junk Food
Rather than share the deluge of articles (from multiple POVs), we thought we’d put together a fun exercise this weekend …
