Pride month this year looks a little different. Due to the coronavirus pandemic, many celebrations have been postponed or even cancelled. Because of this, the LGBTQ+ community has had to find other ways to show their pride – something many of them are doing with their pocketbooks. Pride month offers a unique study into just how imperative it is for companies to take on Corporate Social Responsibility initiatives.
Mexican Coke, sometimes called “Mexi-Coke,” has become somewhat of a phenomenon in the United States. So, what makes Mexican Coke so much different than the fizzy drink bottled here? There are a few potential explanations, but the most popular explanations are the use of sugar instead of high fructose corn syrup and the return to the traditional glass Coke bottle.
In July 2017, AB InBev announced that it would acquire Hiball this year.
Brands are finally discovering that not all men are the same, and are moving towards advertising that no longer assumes the stereotype of men as burly, heterosexual, and sex-obsessed.
McDonald’s ran a clever unbranded advertising campaign to promote a special offer on beverages.
YouTube is trying to bring back advertisers after major brands pulled out of YouTube advertising in response to their ads being placed on controversial videos.
Just six months after the Galaxy Note 7 crisis, Samsung launched its new and improved smartphones, the Galaxy S8 and Galaxy S8+, in March 2017 along with a robust marketing campaign to promote it.
In hopes of boosting its sales and attracting more customers, Kohl’s has recently partnered with Under Armour, and will now be selling its products in stores and online.
Many long-time casual-dining restaurants are opening new-concept fast-casual restaurants to attract younger patrons.
As the use of influencer marketing continues to grow, there are several trends to expect in 2017.