Kellogg’s U.S. morning-foods net sales fell 8 percent in the fourth quarter of 2014—the division’s seventh consecutive quarterly decline. While this is partially explained by changing consumer trends, what does it say about the company’s marketing abilities?
Microsoft worked with two of its clients (Belgium Brewing Company and Lotus F1 Team) to develop a short-documentary highlighting how the two organizations use technology (namely Microsoft Dynamics a CRM and ERP solution) to drive performance. The documentary has won multiple awards at film festivals and has also garnered some of the more traditional marketing performance benefits for Microsoft and the other organizations involved.
It’s not uncommon for companies to develop Christmas themed marketing content to share with their current and potential customers during the holiday season. Christmas provides a great opportunity for some brands to help further boost […]
As a student of marketing, Black Friday is one of the most interesting times of the year to examine. Historically, it has signaled the kickoff point for the holiday shopping season. On Black Friday retailers […]
Minecraft, a game that is incredibly popular amongst both kids and adults, was acquired by Microsoft for 2.5 billion dollars back in September. Technically Microsoft bought Mojang, the company responsible for Minecraft, but for all […]
An interesting article in Bloomberg Businessweek calls attention to the kind of synergy that a story driven show can receive when a thoughtful strategy is developed for its delivery both online and on broadcast television. […]
An interesting article in Forbes discusses Nordstrom’s choice to be the first company to take advantage of a new service called Like2Buy with the goal of enabling the company to maximize the value of its […]
An interesting article in AdWeek discusses MTV’s decision to bring back one of its iconic shows from the early nineties. “House of Style” which aired from 1989 to 2000 was originally brought back in 2012, […]
(Marketing Week, 2014) An interesting article in AdvertisingAge this week discusses a change in titles for some of P&G’s marketing leadership. Specifically, as of July 1st P&G has announced a shift in the titles of […]