Category: Chapter 14 – Promotion Essentials: Legacy Approaches

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A Treat Among Tricks

For many, going out for dinner is a treat at the end of a long week of hard work. It’s a way to escape the hustle and bustle of everyday life, to spend time with the important people in their life and connect over a good meal. Since the Coronavirus pandemic has forced many restaurants to close their dining rooms, it seems the most common solution for many has become delivery. In a year where so much of business remains in flux, Uber Eats seems to have found a way to capitalize on the resultant discomfort.

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The Company Which Must Not Be Named

After years marketing to those trusty Millennials, companies now have to change their entire approach to advertising for Zoomers. Some firms are turning to what has been deemed the “anti-advertisement.” Most recently, Frito-Lay brand Doritos launched a new campaign titled “Another Level.” The campaign launched with a 60 second anti-ad on YouTube – an ad that never once showed the Doritos logo or said the Doritos name.

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The Power of the Corporate Pocketbook

Companies and organizations are starting to mimic consumers in leveraging the power of the pocketbook; many are placing ethics at the forefront of their financial decision making. Recently, the NAACP, the Anti-Defamation League, Color of Change, and Free Press launched a campaign titled #StopHateforProfit. The campaign centers around the spread of misinformation and hate speech on social media platforms – primarily on Facebook – and encourages companies to boycott the site.

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Two women holding hands, one with a rainbow pride flag painted on her arm

Pride Month Steps Up Its Game

Pride month this year looks a little different. Due to the coronavirus pandemic, many celebrations have been postponed or even cancelled. Because of this, the LGBTQ+ community has had to find other ways to show their pride – something many of them are doing with their pocketbooks. Pride month offers a unique study into just how imperative it is for companies to take on Corporate Social Responsibility initiatives.