We’ve all heard the phrase “don’t judge a book by its cover.” It’s a lesson many of us were taught at a fairly young age. Well, in some cases, that lesson goes right out the […]
Big Changes in 2016: Walmart is Amidst Revamping and Revitalizing its Brand
The world’s largest retailer continues to revamp and revitalize its brand in an effort to turnaround and focus the company’s investments on more sustainable, long-term goals. Some of these goals include boosting e-commerce sales, making […]
Holiday Shopping: How Marketers and Advertisers strategize for the upcoming Black Friday and Cyber Monday
Creating an effective Black Friday or Cyber Monday marketing strategy is imperative for most companies, as nearly 20 percent of annual sales are accrued from the holiday season.
The Significance of Email Marketing
Email marketing enables businesses to reach a large number of customers and allows companies to not only communicate ideas but also help gather important data that could translate into sales and relationships with future prospects.
E-Commerce in China: Potential Growth Opportunities for U.S. Based Companies
In the past several years U.S. companies are increasingly turning to China to build up their brand and expand operations. These companies are using e-commerce in order to reach a larger market.